Saturday, October 30, 2010

Hindustan Unilever - Largest Consumer Goods Seller

Hi!!!! friends. Have you all listened to Orange songs? They are cool and melodious. How are you all enjoying days? I asked this question because your externals are very closer to you. How are you preparing for 2nd mid?
 All The Best for preparing.
As normally i'm back with some details. But this time i got about Hindustan Unilever.

Hindustan Unilever Limited (HUL) is India's largest fast moving consumer goods company. The Anglo-Dutch company Unilever owns a 52% majority stake.

Hindustan Unilever's distribution covers over 1 million retail outlets across India directly and its products are available in over 6.3 million outlets in the country, nearly 80% of all retail outlets in India. It estimates that two out of three Indians use its many home and personal care products, food and beverages. Its really one great factor to know.
So if we go into details, here they are.............

HUL was formed in 1933 as Lever Brothers India Limited and came into being in 1956 as Hindustan Lever Limited through a merger of Lever Brothers, Hindustan Vanaspati Mfg. Co. Ltd. and United Traders Ltd. It is headquartered in Mumbai, India and has an employee strength of over 15,000 employees and contributes to indirect employment of over 52,000 people. The company was renamed in June 2007 as “Hindustan Unilever Limited”.


HUL is the market leader in Indian consumer products with presence in over 20 consumer categories such as soaps, tea, detergents and shampoos amongst others with over 700 million Indian consumers using its products. Sixteen of HUL’s brands featured in the ACNielsen Brand Equity list of 100 Most Trusted Brands Annual Survey (2008). According to Brand Equity, HUL has the largest number of brands in the Most Trusted Brands List. It has consistently had the largest number of brands in the Top 50, and in the Top 10 (with 4 brands).

The company has a distribution channel of 6.3 million outlets and owns 35 major Indian brands. Its brands include Kwality Wall's ice cream, Knorr soups & meal makers, Lifebuoy, Lux, Pears, Breeze, Liril, Rexona, Hamam and Moti soaps, Pureit water purifier, Lipton tea, Brooke Bond (3 Roses, Taj Mahal, Taaza, Red Label) tea, Bru coffee, Pepsodent and Close Up toothpaste and brushes, and Surf, Rin and Wheel laundry detergents, Kissan squashes and jams, Annapurna salt and atta, Pond's talcs and creams, Vaseline lotions, Fair and Lovely creams, Lakmé beauty products, Clear, Clinic Plus, Clinic All Clear, Sunsilk and Dove shampoos, Vim dishwash, Ala bleach, Domex disinfectant, Modern Bread, Axe deosprays and Comfort fabric softeners.
These are some brands of HUL.

Food Brands:

Brooke Bond 3 Roses

Playful banter, a little mischief, serious conversation… there’s no time for young couples like the time spent sharing a cup of 3 Roses.


Partnering with the mom in nurturing her dreams, Annapurna Atta is aimed at helping her provide wholesome tasty nutrition to her family.

Red Label

Brooke Bond Red Label… 'Chuskiyaan Zindagi ki'

Brooke Bond Taaza

Brooke Bond Taaza lifts me and unshackles my mind, allowing me to see and realize possibilities.

Taj Mahal

Brooke Bond Taj Mahal is an exclusive selection of teas for the discerning consumer.


Bru se hoti hain khushiyaan shuru…


With Kissan, good food is loved not shoved!


Knorr helps families make meal times special, nutritious, tasty and healthy.

Kwality Wall’s

A good honest scoop of daily pleasure.


Lipton has a range of vitality teas that truly encompass the goodness of tea.


Modern – A Wholesome & Nourishing, Hygienically produced & Reliably Safe Bread

Home Care Brands:
for millions of consumers across India.

Active Wheel

Active Wheel de "Mehnat se Aazadi" Freedom from painful & tiring laundry


Cif- the best cleaner to let you shine.


The world’s largest fabric conditioner brand.


The sheer power of Domex bleach gives you the confidence you need, eradicating all known germs.


Rin provides ‘best in class whiteness’ which is demonstrable.


Sunlight is a color care brand

Surf Excel

Giving your kids the freedom to get dirty and experience life, safe in the knowledge that Surf Excel will remove those stains


Created in 1885, the Vim brand is still innovating and using the magic of natural ingredients to create unbeatable results over a hundred years later.

Personal Care Brands:


Aviance enables women actualize their unique potential through expert customized beauty solutions.


Axe with Best Quality Fragrance

LEVER Ayush Therapy

LEVER Ayush aims to help a new generation of Indians rediscover everyday health and vitality through customized Ayurvedic solutions.


Breeze, with the goodness of glycerine gives soft, fragrant and smooth skin.


New Clear with Essential Oils, guarantees Zero dandruff and leaves your hair feeling fabulous.

Clinic Plus

Clinic Plus - makes hair inside strong, outside long!


Freshness that brings you Closer


Dove stands for real beauty. All around the world, Dove is making real women feel more beautiful!

Fair & Lovely

More than 30 years ago, a unique brand was born. Wrapped within a humble lavender tube, it went on to become the World’s No.1 Fairness cream.


Holistic skin care experiences perfected over the ages to deliver healthy, beautiful skin


Lakme is an ally to the Indian Woman and inspires her to express her unique beauty and sensuality. Thus, enabling her to realize the potency of her beauty.


Lifebuoy is available in multiple variants in soaps and specialist formats such as liquid handwash, catering to the entire family.

Liril 2000

Presenting nature's best kept secret-Tea tree oil, known for protection from germs. Liril 2000 now with Tea tree oil, gives you touchably clean skin. Now, you can come close and stay closer


Lux – For soft and smooth skin!


Pears – the purest and most gentle way to skincare!


Pepsodent India is committed to improve the overall Oral health of Indians.


Get the expert to look after your skin


Rexona gives you 24 hr protection from sweat and body odour and therefore the confidence to handle whatever the day has in store.


Sunsilk has had a re-style!


Water Purifier Brand:

Some other brands are Liril, Breeze, Moti , Pears, Rexona, Rin ,Wheel , Ala bleech, Kissan(Jam,Ketchup,Squashes), Kwality Wall's, Close-up.

So friends above mentioned are some important brands of HUL.

Other awards:
HUL is one of the country's largest exporters; it has been recognised as a Golden Super Star Trading House by the Government of India.In 2007, Hindustan Unilever was rated as the most respected company in India for the past 25 years by Businessworld, one of India’s leading business magazines.The rating was based on a compilation of the magazine's annual survey of India’s most reputed companies over the past 25 years.HUL was one of the eight Indian companies to be featured on the Forbes list of World’s Most Reputed companies in 2007.

Research facilities:

The Hindustan Unilever Research Centre (HURC) was set up in 1967 in Mumbai, and Unilever Research India in Bangalore in 1997. Staff at these centres developed many innovations in products and manufacturing processes. In 2006, the company's research facilities were brought together at a single site in Bangalore.
Hindustan Unilever's "Fair and Lovely" is the leading skin-lightening cream for women in India. The company was forced to withdraw television advertisements for the product in 2007. Advertisements depicted depressed, dark-complexioned women, who had been ignored by employers and men, suddenly finding new boyfriends and glamorous careers after the cream had lightened their skin. In 2008 Hindustan Unilever made former Miss World Priyanka Chopra a brand ambassador for Pond's,and she then appeared in a mini-series of television commercials for another skin lightening product, White Beauty, alongside Saif Ali Khan and Neha Dhupia; these advertisements were widely criticised for perpetuating racism.

By keeping all controversies aside, HUL serving with a great speed in India.

Type Public company BSE: 500696
Industry Fast Moving Consumer Goods FMCG)
Founded 1933
Headquarters Mumbai, India
Key people Harish Manwani (Chairman), Nitin Paranjpe (CEO and Managing Director)
Products Home & Personal Care, Food & Beverages
Revenue Indian rupee20,869.57 crore (US$ 4.74 billion) (2008-2009) [1]
Employees Over 65,000 direct & indirect employees
Parent Unilever Plc (52%)

So friends i hope you will like my work. Thanks for visiting my blog regularly. Comment on my post friends. If you encourage me then i post even more cool posts.

No comments:

Post a Comment