Tuesday, February 22, 2011

Cadbury plc- Rishte Pakne do (Hold on the Relations)

Hi everybody!!!! It been a long time since the last post. I got a bit positive result with last post on "Infosys". So with the same energy of encouragement, i am here in front of you.
So have a mug of coffee or tea, have a comfortable seat and concentrate on the page.

Almost 80 out of 100 loves chocolates a lot, that too if it is Bournville, Dairy Milk Crackle, Dairy Milk Roasted Almond, Dairy Milk Fruit and Nut, Dairy Milk Silk.......

Now the reader may thinks that 'DamnIt Stop Stop don't say more. I couldn't control. I'm SAliVAtiNG o_O'.

Why the hell am i speaking about all these nonsense?

The answer lies under the most delicious chocolates given above. If we observe it clearly then we come to a conclusion that ''Ohhh!!! yeah it is Cadbury''

If you thought so, then you are absolutely correct.

So my journal is about Cadbury plc now. Actually whenever we eat some chocolates then we get a small doubt as from which country is it?, How is possible to be delicious enough compared to others? Here i am going to post something about The great Cadbury which is running with successful profits and growth.
Here we go...
It is not a company which was started in early 90's or else.
It is not a company like many others who will have a less life cycle.
It is not even a company started with manufacturing facilities.
Cadbury plc is a British confectionery company, the industry's second-largest globally after the combined Mars-Wrigley. Cadbury was controversially acquired by Kraft Foods in February 2010, after integration the combined Cadbury and Kraft companies became the largest confectionery company in the world again.

Cadbury got a history of 1820's and withstood in the market since its 
introduction. It is not a company which creates many controversies and leaves the market quick. It is the company which drives the human values and works with respect of society, culture of the area and values of the people. This company got a history of nearly two centuries of static growth.
Cadbury is an innovative idea of a normal person. It is better to say ideas rather than idea because many products were introduced in the regular intervals in order to keep the interests of the public on the product. This affected competitors longer period existence in the market.
So if we go deeply how the products were introduced into market and the way they bound with the customers,
In 1824, John Cadbury began selling tea, coffee, and drinking chocolate, which he produced himself, at Bull Street in Birmingham, England. John Cadbury later moved into the production of a variety of Cocoas and Drinking Chocolates being manufactured from a factory in Bridge Street, supplying mainly to the wealthy due to the high cost of manufacture at this time. During this time a partnership was struck between John Cadbury and his brother Benjamin. At this time the company was known as 'Cadbury Brothers of Birmingham'.

In 1850s the industry received a much needed boost with the reduction in high import taxes on cocoa; this allowed chocolate to become more affordable to everyone.

Due to the popularity of a new expanded product line, including the very popular Cadbury's Cocoa Essence, the company's success led to the decision in 1873 to cease the trading of tea. Around this time, master confectioner Frederic Kinchelman was appointed to share his recipe and production secrets with Cadbury, which led to an assortment of various chocolate covered items.

Having taken over the business in 1861, John Cadbury's sons Richard and George decided in 1878 that they needed to find new premises. Requiring better transport access for milk that was inward shipped by canal, and cocoa that was brought in by rail from London, Southampton and Liverpool docks, the Cadbury's started looking for a new greenfield site. In 1878 they acquired the Bournbrook estate, comprising 14.5 acres (5.9 ha) of countryside 5 miles (8.0 km) south of the outskirts of Birmingham.

Then after from 1900's they started to follow strategy of introducing new products of new flavors. Those are as follows

  • 1865: Cocoa Essence
  • 1875: Easter Eggs
  • 1897: Milk Chocolate
  • 1897: Cadbury Fingers
  • 1905: Dairy Milk
  • 1908: Bournville Chocolate
  • 1915: Milk Tray
  • 1920: Flake
  • 1923: Creme Egg
  • 1929: Crunchie
  • 1938: Roses
  • 1948: Fudge
  • 1960: Dairy Milk Buttons
  • 1968: Picnic
  • 1970: Curly Wurly
  • 1974: Snack
  • 1983: Wispa (relaunched 2007)
  • 1985: Boost
  • 1987: Twirl
  • 1992: Time Out
  • 1996: Fuse
  • 2001: Brunch Bar, Dream and Snowflake
  • 2010: Cadbury dairy milk silk, Wispa Gold(after relaunching, made permanent in   2010), Dairy Milk Bliss
These are the products which are introduced to make their position strong in the market. 
Gradually with the introduction of new products, they simultaneously started expanding their business to other parts of the world like Australia, New Zealand, India like so on to more than 200 countries in the world. 

Till now we got to know about the company's development. Now let us we know some negative angles of the company.

Controversial Issue of Acquisition by Kraft Foods:

On 7 September 2009 Kraft Foods made a £10.2 billion (US$16.2 billion) indicative takeover bid for Cadbury. The offer was rejected, with Cadbury stating that it undervalued the company.  Kraft launched a formal, hostile bid for Cadbury valuing the firm at £9.8 billion on 9 November 2009. Business Secretary Peter Mandelson warned Kraft not to try to "make a quick buck" from the acquisition of Cadbury. On 19 January 2010, it was announced that Cadbury and Kraft Foods had reached a deal and that Kraft would purchase Cadbury for £8.40 per share, valuing Cadbury at £11.5bn (US$18.9bn). Kraft, which issued a statement stating that the deal will create a "global confectionery leader", had to borrow £7 billion (US$11.5bn) in order to finance the takeover.

The acquisition of Cadbury faced widespread disapproval from the British public, as well as groups and organisations including trade union Unite, who fought against the acquisition of the company which, according to Prime Minister Gordon Brown, was very important to the British economy. Unite estimated that a takeover by Kraft could put 30,000 jobs "at risk", and UK shareholders protested over the Mergers and Acquisitions advisory fees charged by banks. Cadbury's M&A advisers were UBS, Goldman Sachs and Morgan Stanley. Controversially, RBS, a bank 84% owned by the United Kingdom Government funded the Kraft takeover.

This was a great controversy because the great Cadbury's share was bought at just at 8.50 euro. Later on it was settled with the negotiations of the authorities with government and workforce. 

So by this my journal on Cadbury comes to last stage. Before leaving this post i wanna say some facts about the company. So here they are..


Cadbury is the largest confectionary company in the world and has its presence in Beverages in Australia and Americas. The brands that are enjoyed in almost every country around the world are Schweppes, Halls, Trident, Dr Pepper, Snapple, Trebor, Dentyne, Bubblicious, and Bassett. 

- Cadbury's employs about 60,000 people in 200 countries 
- Cadbury is the no. 1 confectionary company in the world 
- Cadbury is the no. 2 gum company 
- Cadbury is the no. 3 beverages company

List of Cadbury products:

If it comes to the list of products of Cadbury, it is a bit difficult to post here because it contains a big product mix. So for the list of products, kindly visit this.. http://en.wikipedia.org/wiki/List_of_Cadbury_products

Cadbury plc
Type Subsidiary of Kraft Foods
Industry Confectionery
Founded 1824
Headquarters Uxbridge, London, United Kingdom
Products See list of Cadbury products
Revenue GB£5,384 million (2008)
Operating income GB£388 million (2008)
Net income GB£364 million (2008)
Employees 71,657 (2008)
Parent Kraft Foods

So friends, my work comes to an end. I hope that this time i did a bit hard work compared to earlier post.
Thanks for visiting my blog folks.
Keep smiling always and try to find enjoyment in every moment of life friends. 


                                                                                                                                                               ............ Koundinya

Friday, February 4, 2011

Infosys - Started with 10k, earning billions

Hi friends!!!!!!!
How are you all? After a long back your lovable friend strikes back again with a good journal. I hope that this is a good article.......

So if you are interested to know about something then grab a seat, get hold of coffee or tea and keep open the page. Lets start reading bore and interesting, motivating and unimportant article.......... 
Boredom or interesting depends on your perception.

May be you are thinking that who's this idiot all talking idiotic things. Am i right?

What ever you think........ I am going to start the topic.

Actually we all know that there are very few companies those are started from the grass rout level and leading the sectors. One among such companies is ''Infosys Technologies Limited" shortly 'Infosys'.

Typical situations faced:

We should know about Narayana Murthy and how did he faced typical situations at inception of his company. 

When Infosys started in 1981, there were seven people, and they put together about USD250 at current exchange rates. They were short of money, but they were very long on hope.

This down-to-earth man had to mortgage his wife Sudha's jewelry for Rs. 10,000 to put some funds in the company.

"IN 1981 MURTY WANTED TO START INFOSYS. HE HAD A VISION AND ZERO CAPITAL. . ....Typical of Murty, he just had a dream and no money. So I gave him Rs 10,000 which I had saved for a rainy day, without his knowledge and told him, This is all I have. Take it." - Sudha Murthy

This is the situation faced by todays' one of the great entrepreneurs Narayana Murthy. As the phrase 'Behind every success of men there will be one women', Sudha murthy helped her husband to start a company. This proverb has come true in the life of Narayana murthy.

So what did you observe friends?
'Will' is enough to face any type of hurdles. 

Brief About Narayana murthy:

Nagavara Ramarao Narayana Murthy Born into a Kannada Madhwa Brahmin family in Mysore, India on August 20, 1946, Murthy graduated with a degree in electrical engineering from the National Institute of Engineering, University of Mysore in 1967 after attending government school, and received his master's degree from IIT Kanpur in 1969.

His first position was at IIM Ahmedabad as chief systems programmer where he worked on a time-sharing system and designed and implemented a BASIC interpreter for ECIL (Electronics Corporation of India Limited).

After IIM Ahmedabad, he then joined Patni Computer Systems in Pune. Before moving to Mumbai, Murthy met his wife Sudha Murthy in Pune who at the time was an engineer working at Tata Engineering and Locomotive Co. Ltd. (Telco, now known as Tata Motors) in Pune. In 1981, with an investment of Rs.10,000 ($250 at the time) from his wife, he founded Infosys with six other software professionals. He served as the president of the National Association of Software and Service Companies, India from 1992 to 1994. Mr. Murthy is the brother-in-law of serial entrepreneur Gururaj "Desh" Deshpande and the uncle of former NASSCOM Chairman and MphasiS chief Jerry Rao.

This is a brief all about Narayana murthy. Now let us move to the brief about one of the largest MNC's Infosys.
Infosys-True indication to growth:

Infosys is an information technology services company headquartered in Bengaluru, India. Infosys is one of the largest IT companies in India with 122,468 employees (including subsidiaries) as of 2010. It has offices in 33 countries and development centres in India, China, Australia, UK, Canada and Japan.

Infosys was founded on 2 July 1981 by seven entrepreneurs, Nagavara Ramarao Narayana Murthy, Nandan Nilekani, Kris Gopalakrishnan, S. D. Shibulal, K Dinesh and with N. S. Raghavan officially being the first employee of the company. The founders started the company with an initial investment of INR 10,000. The company was incorporated as "Infosys Consultants Pvt Ltd." in Model Colony, Pune as the registered office.

Infosys went public in 1993. Interestingly, Infosys IPO was under subscribed but it was bailed out by US investment banker Morgan Stanley which picked up 13% of equity at the offer price of Rs. 95 per share. The share price surged to Rs. 8,100 by 1999. By the year 2000 Infosys's shares touched Rs. 310 before the catastrophic incident of September 11th, changed all that.

According to Forbes magazine, since listing on the Bombay Stock Exchange till the year 2000, Infosys' sales and earnings compounded at more than 70% a year.In the year 2000, President of the United States Bill Clinton complimented India on its achievements in high technology areas citing the example of Infosys.[11] Infosys will invest $100 million (Rs 440 crore) on establishing a 20,000-seater campus in Shanghai. 

In 2001, it was rated Best Employer in India by Business Today. Infosys was rated best employer to work for in 2000, 2001, and 2002 by Hewitt Associates. In 2007, Infosys received over 1.3 million applications and hired fewer than 3% of applicants.

Infosys was the only Indian company to win the Global MAKE (Most Admired Knowledge Enterprises) award for the years 2003, 2004 and 2005, and is inducted into the Global Hall of Fame for the same.

Promoters and their families hold 16%.Govt. of India enterprise with 3.84% can be termed as the single largest share holder. Govt. of UAE and Govt. of. Singapore also holds significant shares.Rest of the shares are owned by Financial institutions,Individual investors.

Infosys defines, designs and delivers technology-enabled business solutions that help Global 2000 companies win in a Flat World. Infosys also provides a complete range of services by leveraging our domain and business expertise and strategic alliances with leading technology providers.

In 2005, Infosys donated 10m rupees (about $226,000) to help with the effects of the 2005 Kashmir earthquake in Pakistan. Infosys does not currently have an office in Pakistan.

Actually after experiencing some profits, their efforts  comes true, they never stepped back. It is the few companies in the world to withstand in the bad ever rescission period.

In 2009, Narayana murthy's lectures delivered around the world have been published as a book A Better India: A Better World.


"To be a globally respected corporation that provides best-of-breed business solutions, leveraging technology, delivered by best-in-class people."


"To achieve our objectives in an environment of fairness, honesty, and courtesy towards our clients, employees, vendors and society at large."


We believe that the softest pillow is a clear conscience. The values that drive us underscore our commitment to:
  • Customer Delight: To surpass customer expectations consistently
  • Leadership by Example: To set standards in our business and transactions and be an exemplar for the industry and ourselves
  • Integrity and Transparency: To be ethical, sincere and open in all our transactions
  • Fairness: To be objective and transaction-oriented, and thereby earn trust and respect
  • Pursuit of Excellence: To strive relentlessly, constantly improve ourselves, our teams, our services and products to become the best 

After stepping down as CEO in 2002, he(Narayana Murthy) has broadened his scope of activities to social services as well as promoting India globally. He is now working as non-executive Chairman and Chief Mentor of Infosys.

 Now Kris Gopalakrishnan is acting CEO of the company.

Industry IT services
IT consulting
Founded 2 July 1981 (1981-07-02)
Founder(s) N R Narayana Murthy
Nandan Nilekani
N. S. Raghavan
Kris Gopalakrishnan
S. D. Shibulal
K Dinesh
Ashok Arora
Headquarters Bengaluru, Karnataka, India
Key people N R Narayana Murthy
Kris Gopalakrishnan
(CEO & MD)
S. D. Shibulal
(COO & Director)
Products Finacle
Services Information technology consulting services, solutions and outsourcing.
Revenue increase Indian Rupee ₹21,140 crore (US$4.59 billion) (31st March, 2010)
Operating income increase Indian Rupee ₹7,472 crore (US$1.62 billion) (2010)
Profit increaseIndian Rupee ₹5,803 crore (US$1.26 billion) (2010)
Total assets increase $6.150 billion (2010)
Total equity increase $5.361 billion (2010)
Employees 122,468 (2010)
Divisions Infosys BPO
Infosys Consulting
Infosys Public Services
Infosys Australia
Infosys Brazil
Infosys China
Infosys Mexico
Infosys Sweden

That's all about one of the great Indian MNC's ''Infosys''.

Thanks to all of you my dear friends for encouraging me. I hope that this post is some what impressive. If you like then follow my blog guys. Please click on the ads. Then i can get some amount, with this i can change this blog to website. So hope you will do it friends. Comments necessary. 

Keep smiling always and live happy in every moment of your life.
Love All Hate None.......... is a simple four words  sentence helps you to lead happy life.